Get to know your customers better
The typical Belgian doesn’t exist, nor does the typical customer. Yet we tend to approach each customer the same way. Thinking in terms of the customer seems to make the world a lot clearer, but in reality it is less profitable. Therefore, the GeoTypes were developed: a very fine segmentation of the Belgian consumer in 15 unique profiles. Thanks to GeoType, you get insight into the living, working and shopping of all Belgian households.